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We believe in the potential of children and in the importance of a supportive environment in which they can grow, learn, and get the best possible start in life. Our company supports today’s families with young children through our breadth of products and services that make early childhood more fun and enriching.
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To be recognized as a premier employer of choice … enriched and enlightened by diversity in our workplace and community, seeking out and embracing the uniqueness each individual brings to our workplace.
Fisher-Price is committed to attracting, developing and retaining the highest caliber talent and fully utilizing each person’s unique abilities to achieve superior business results.
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In keeping with our long-standing tradition of innovation, quality, durability, safety and good value, we offer products and services consumers can trust to improve their family’s lives. Through the power of teamwork, we challenge ourselves to strive for excellence and to exceed our consumers’ and partners’ expectations.
Our efforts will successfully increase market share and not only reward our shareholders and customers with superior financial returns, but also provide our employees with opportunities to enhance their lives and those of their families.
Since 1930, we’ve been in business to create toys that fascinate and stimulate a child’s imagination. In fact, our founders’ criteria for toymaking still holds true today:
"Fisher-Price toys should have intrinsic play value, ingenuity, strong construction, good value
and action."
Herman Fisher, Irving Price, Helen Schelle, 1930
 Fisher-Price was founded in 1930, hardly the best time to launch a new business as the shadows of the Depression still loomed over American business. Still, Herman Fisher, Irving Price and Helen Schelle combined their diverse manufacturing and retailing experience to create our toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City. The whimsical nature and magical surprises of those first toys quickly caught on and became the hallmarks of Fisher-Price ever since. |
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In 1969, at the age of 71, Herman Fisher retired as President of Fisher-Price. |
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In 1969, we were acquired by The Quaker Oats Company. |
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In 1991, Quaker Oats spun off its Fisher-Price division and the company became an independent, publicly traded company. |
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In November, 1993, stockholders of Fisher-Price, Inc. and Mattel, Inc. approved a merger under which Fisher-Price became a wholly owned subsidiary of Mattel. This merger ignited remarkable growth for us in international markets and through product acquisitions. |
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After Mattel's acquisition of Tyco Toys in 1997, the Fisher-Price name became the umbrella brand over all Mattel's infant and preschool lines. |
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100% of parents in the United States are familiar with the Fisher-Price brand name. |
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Worldwide gross sales of Fisher-Price Brands was $1.9 billion in 2004. |
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Fisher-Price is a wholly owned subsidiary of Mattel, Inc., the worldwide leader in toy products, with $3.2 billion for Mattel Brands, $5.1 billion for Mattel, Inc., including Fisher-Price Brands, in 2004. Mattel's best-selling brands are Barbie®, Hot Wheels®, Fisher-Price® and American Girl®. Visit www.mattel.com. |
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Fisher-Price Friends
We're Close To — City life, with Buffalo 20 minutes away, Rochester one hour away, and Toronto less than a two-hour drive; the wonder of Niagara Falls and numerous
Fisher-Price Friends is located in bustling downtown Manhattan. Our offices cover two floors in the Barnes & Noble Building on 6th Avenue between 21st and 22nd Streets. This area is also known as the Chelsea District or the Toy District and is the home of the International Toy Fair.
Fisher-Price Playground Projects — Fisher-Price employee volunteers installed eighteen playgrounds throughout the Western New York community since 1994, in contribution to Buffalo, New York's "Success by Six" initiatives.